Inciting the Viewer
This work is composed by a series of arranged etchings that present a journey into the intricate relationship of commercial speech economic growth with a long-standing disengagement and marginalisation of our oceans that lead to the abrupt decline of this ecosystem.
In a capitalistic economy everything is sponsored, striving for irrational and impulsive consumer, complete information is not wanted but rather narratives that people are passionate and identify with.
When the masses have a certain value they want their environment to meet this, the market built over the canons of profit will redefine their core values to frame their audiences, creating for consumers a blinding reality with an over-abundance of images. Sustainable fishing is one of the many statements created as a market tactic, placing the narrative of sustainable fishing in between self-delusion and self-awareness.
Commercial speech the lens we come to learn and understand the world around us.
The work testifies the replacement of the wild for the tamed, the imperialistic man. Creating these picturesque image of the capability of man to stop the extinction of a species and as the way to save the population of certain species used for ma consumption.
In a society that cared their food isn’t harming ecosystems, certificates are created to blur the distinction between the sustainable and unsustainable, making people continue to buy the same products without knowledge or at least to make them stop questioning.