Inciting the Viewer
This work is composed by a series of arranged etchings that present a journey into the intricate relationship of commercial dialogue and economic growth with a long-standing disengagement and marginalisation of our oceans that lead to the abrupt decline of this ecosystem.
In a capitalistic economy everything is sponsored, striving for irrational and impulsive consumerism, where complete information is not wanted but rather narratives that people are passionate and identify with.
When the masses have a certain value they want their environment to meet this, the market built over the canons of profit will redefine their core values to frame their audiences (the consumer), creating a blinding reality composed of an over-abundance of sensorial stimuli. Sustainable fishing is one of the many statements created as a market tactic, placing the narrative of sustainable fishing in between self-delusion and self-awareness.
Commercial speech is the lens through which we come to learn and understand the world around us.
The work testifies the replacement of the wild for the tamed, the imperialistic man. Creating these picturesque image of the capability of man to stop the extinction of a species and as the way to save the population of certain species used for ma consumption.
In a society who cares about their food impact on the ecosystems, certificates are created to blur the distinction between the sustainable and unsustainable, making people continue to buy the same products without knowledge of their origin.
* All artworks are for sale